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Article Source: mmm-onlineWhile the number of physicians open to pharmaceutical sales calls is shrinking, a new survey suggests some venues are more hospitable to industry than others.
The survey found that nearly three-quarters of doctors who restrict pharma sales reps in their practices chose to interact with them while at a live educational event.
“What's interesting was that, even asking no-see doctors, while at an event [and] having an opportunity to interact with industry via theater or booth reps, 71% choose to interact with those industry touch points,” said Bishop. “It's about the right location and the right timing.”
Who cares WHERE they "interact or have opportunity 'touch points' " as long as there ISN'T any improprieties.
#1 - Fri Sep 3, 2010 4:04 PM EDTYou're in Easy Mode. If you prefer, you can use XHTML Mode instead. |
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