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"Here you have a company hiring a third-party to invite people into a home like a Tupperware party," said Thomas Abrams, whose department oversees pharmaceutical marketing reviews at the FDA. "That was extremely, extremely concerning to us because this product has risks — risk of infection, loss of fertility. Huge risk."
Drugmakers script social media to push meds
Seeded on Sun Sep 5, 2010 2:40 PM EDT
Article Source: msnbc.com- Enjoy this article? Help vote it up the 'Vine.
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Facebook, Twitter, Myspace are just the higher profile obvious examples. Most company's fund 'consumer advocacy groups' which take advantage of their own member lists in the form of FORUMS or message posts to promote their products as well.
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